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anchor store
In retail, an anchor store, draw tenant, anchor tenant, or key tenant is one of the larger stores in a shopping mall, usually a department store or a major retail chain. Common examples of anchor stores include Macy's, Dillard's, Sears, JCPenney, Nordstrom, Belk, Lord & Taylor, Von Maur, Bloomingdales, Neiman Marcus and Saks Fifth Avenue. Past examples include Montgomery Ward, Mervyns, Eaton's, Lazarus, Foley's, Marshall Field's, Hecht's and Sanger-Harris.
== Origins ==
When the planned shopping mall format was developed by Victor Gruen in the early to mid-1950s, signing larger department stores was necessary for the financial stability of the projects, and to draw retail traffic that would result in visits to the smaller stores in the mall as well. Anchors generally have their rents heavily discounted, and may even receive cash inducements from the mall to remain open.
In physical configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic exposure for other stores when shoppers walk from one anchor to another.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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